Specialized Strategic Solutions

Driving High-Performance Results for Hospitality, Wellness & Tourism

We do not offer isolated services; we design the architecture necessary for your brand to lead the market. Our solutions are delivered through strategic modules that range from high-level management audits to executive leadership and tactical execution.

The Foundation of Performance

Designed for organizations seeking to identify hidden friction or brands preparing for a new growth phase. We conduct a deep-dive diagnostic to ensure your internal management and cost structures are optimized to support a world-class luxury operation.

  • Systemic Diagnostic: We perform an exhaustive review of your internal workflows and leadership structures to identify and eliminate profitability leaks.

  • Operational Friction Removal: We pinpoint management-level bottlenecks that hinder team efficiency and prevent your brand from delivering a seamless guest experience.

  • Infrastructure & Tool Optimization: We audit, recommend, and implement advanced project management and team collaboration tools to centralize communication and ensure operational transparency.

  • Strategic Roadmap: You receive a comprehensive executive report and an actionable roadmap designed to stabilize your operation and fuel sustainable expansion.

Consultation Expert Strategic Guidance

Management & Operational Audit

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A fractional Chief Marketing Officer, fCMO, works part-time on a contract basis, dedicating hours to the company as needed, bringing senior-level experience and strategic insights without the cost of a full-time marketing director.

Team Engineering & Ecosystem Design

Building High-Performance Machinery

Designed for brands that need to scale their human capital or restructure internal departments. We design the technical and human ecosystem required to sustain high-performance growth and operational excellence.

  • Infrastructure Design: We define critical roles and organizational structures to ensure your marketing and sales departments meet international luxury standards.

  • Senior Network Access: We provide direct access to our elite "Senior Outsourcing Network," including AI Engineers, Webmasters, Headhunters, and Creative Directors.

  • Talent Optimization & Mentorship: We align and mentor your internal teams, fostering a culture of accountability and precision tailored to your brand’s specific needs.

  • Scalable Resource Planning: We engineer a flexible staffing model that allows your organization to adapt to seasonal demands and global expansion without compromising quality.

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Fractional CMO, and CEO collaborating with a hospitality team in a modern hotel setting, discussing strategic marketing leadership for a luxury boutique group hotel brand and wellness social club.

Fractional CMO & Executive Leadership

Ownership-Driven Strategy

Designed for brands requiring high-level direction without the overhead of a full-time executive, or those seeking specialized C-Level support to navigate critical phases such as brand repositioning, global launches, or strategic transitions. We integrate into your leadership team as dedicated strategic partners to drive high-stakes transformation.

  • Executive Ownership: We move beyond advisory roles to take full responsibility for your marketing architecture and market authority.

  • Strategic Repositioning & Launches: We provide the expert bandwidth needed to lead complex product launches or brand pivots, ensuring your entry into new luxury markets is seamless and impactful.

  • Product & Brand DNA: We define or restructure your product’s DNA to ensure it resonates deeply with the modern luxury traveler.

  • Board-Level Oversight: We provide continuous executive supervision to ensure the property’s vision is executed with absolute consistency across all channels.

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The fractional marketing director provides a cost-effective solution for companies aiming to boost their marketing and drive growth. Marian Gomez Consulting, strategies for Hospitality, tourism and wellness

Full-Spectrum Narrative & Media Management

Where Strategy Meets Global Execution

Designed for brands that need to translate their prestige into measurable market presence. We bridge the gap between grand strategic vision and meticulous digital execution.

  • Premium Storytelling & DNA: We develop high-impact visual and written narratives that redefine your product's DNA for the modern international traveler.

  • Advanced Paid Media Strategy: We provide executive oversight of international ad campaigns (Social & Search) to convert brand equity into high-value bookings.

  • Unified Global Brand Voice: We ensure your brand speaks with one authoritative voice across every digital touchpoint, guaranteeing absolute consistency.

  • Growth Analytics & Reporting: We implement advanced tracking and reporting systems to provide transparent insights into your brand's global reach and guest loyalty metrics.

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