Hospitality, Tourism & Wellness Fractional CMO & Strategy Consulting Services

Transform your Hospitality, Tourism & Wellness Brand with Expert Fractional CMO & Strategy Consulting Services.

Explore our tailored solutions, including Strategic Marketing Audits, Executive Strategy Sessions, Fractional CMO Partnerships, and Strategic Guidance Consultations, designed to drive your brand's growth and achieve lasting success.

Consultation Expert Strategic Guidance

Consultation: Strategic Guidance

Investment: $99 USD

This focused consultation offers expert, personalized guidance for leaders in hospitality, tourism, and wellness. Get immediate clarity and actionable insights for your challenges. Whether refining strategy, optimizing marketing, or seeking a second opinion, this session provides precise expertise. For deeper collaboration or team involvement, explore our Executive Strategy Session | Full Day.

This targeted service includes:

  • Brand Positioning: Refine identity, enhance perception, articulate value.

  • New Product/Service Launch Strategy: Insights for planning, execution, and maximizing launch impact.

  • Existing Service Enhancement: Elevate current offerings, improve customer experience, drive innovation.

  • Marketing Structure & Performance: Optimize processes, team, and resource allocation.

  • 50-minute, One-on-One Consultation: Dedicated session for in-depth discussion, problem-solving, and tailored solutions.

  • Follow-Up Session Option: Flexibility for ongoing support, progress monitoring, and strategy refinement.

Leverage 16+ years of global Luxury Tourism and Wellness Marketing expertise. We provide proven methodologies and practical solutions to address your marketing questions, overcome challenges, and unlock new opportunities. Our insights ensure actionable, results-driven recommendations.

What you will get:

  • Actionable Recommendations: Clear, practical steps and insights provided for immediate implementation, designed to drive tangible results for your specific challenges.

  • Focused Problem-Solving: Direct and efficient solutions to your most pressing marketing dilemmas, offering precise clarity and a path forward.

  • Resource Optimization Advice: Expert guidance on maximizing the effectiveness of your existing marketing budget, team, and assets for optimal return.

  • Clear Next Steps & Planning: A concise outline of the immediate actions to take after the session, ensuring momentum and a clear path to achieving your desired outcomes.

A fractional Chief Marketing Officer, fCMO, works part-time on a contract basis, dedicating hours to the company as needed, bringing senior-level experience and strategic insights without the cost of a full-time marketing director.

Strategic Marketing Audit & Initial Roadmap

Investment: Upon Consultation

This intensive two-week Strategic Marketing Audit offers expert guidance for your marketing challenges and growth. It provides a deep, data-driven analysis of your marketing ecosystem, culminating in a clear, actionable roadmap to propel your brand in the competitive hospitality, tourism, and wellness industries.

This comprehensive strategic service includes:

  • Executive Alignment Quick Scan (30-60 min): Initial session to understand core business goals, marketing landscape, and key areas for impact.

  • In-depth Marketing Ecosystem Assessment: Thorough analysis of existing marketing channels, campaigns, performance, and digital infrastructure (online presence, content, customer journey).

  • Competitive Landscape & Market Positioning Review: Benchmarking your brand against key tourism, travel, wellness competitors; identifying unique selling propositions and differentiation.

  • Holistic Marketing Review & Integration Strategy: Evaluation of how marketing efforts integrate across digital channels and touchpoints, ensuring consistency and synergy.

  • Intensive Strategy Session (60-120 min): Dedicated deep-dive to present findings, discuss insights, and refine strategic recommendations. Duration adjusted for brand complexity (e.g., sub-brands, multiple properties, global reach).

  • Actionable Roadmap Document: Concise, prioritized, practical document outlining immediate next steps, medium-term initiatives, recommended tools, and a clear phased path to marketing excellence and measurable results.

Our Strategic Marketing Audit & Initial Roadmap delivers immediate clarity, identifies untapped potential, and empowers your brand to optimize marketing investment and achieve sustainable business growth within the luxury tourism and wellness sectors.

What you will get:

  • In-depth Global Market & Marketing Assessment: Comprehensive evaluation of your brand's standing and opportunities.

  • Competitive Landscape Analysis: Detailed insights into your direct and indirect competitors.

  • Key Opportunity Identification & Prioritization: Clear understanding of where to focus for maximum marketing impact.

  • One Intensive Strategy Session: Direct consultation to review findings and shape your future.

  • Comprehensive Initial Roadmap with Actionable Steps: Clear, prioritized plan for improved marketing performance and tangible growth.

Fractional CMO, and CEO collaborating with a hospitality team in a modern hotel setting, discussing strategic marketing leadership for a luxury boutique group hotel brand and wellness social club.

Fractional CMO Partnership: Executive Marketing Leadership

Investment: Upon Consultation

This Fractional Chief Marketing Officer Partnership delivers executive-level marketing leadership that bridges the gap between CEO vision and actionable marketing execution. Designed for ambitious hospitality, tourism, and wellness brands, this service provides high-impact strategic direction and hands-on support to drive significant business growth without the overhead of a full-time executive.

This transformative service includes:

  • CMO-Level Strategic Leadership: Direct collaboration with CEOs and leadership teams to define robust marketing strategies, set clear objectives, and align marketing efforts with overall business goals.

  • Marketing Manager Mentoring & Team Empowerment: Expert guidance and ongoing support for your existing Marketing Manager (or team) to enhance their capabilities, optimize workflows, and ensure effective strategy implementation.

  • Revenue Growth Planning & Performance Oversight: Development of comprehensive growth plans, monitoring of key performance indicators (KPIs), and proactive adjustments to drive measurable revenue increases and maximize ROI.

  • Flexible, Tailored CMO Support: Strategic impact delivered through a customized engagement model (e.g., dedicated hours weekly/monthly) that adapts precisely to your brand's specific needs, complexity, and growth phase.

  • Integrated Marketing Execution Guidance: Ensuring cohesive integration across all digital channels, customer touchpoints, and marketing initiatives for a unified brand message and optimal market presence.

Access over 16 years of global expertise in Luxury Tourism and Wellness Marketing. This Fractional CMO Partnership is meticulously designed to elevate your business vision into actionable, revenue-driving marketing strategies, providing the sustained leadership needed to excel in your competitive landscape.

What you will get from your Fractional CMO Partnership:

  • C-Suite Marketing Leadership without the full-time executive cost.

  • Strategic Implementation Support to turn plans into results.

  • Team Performance Enhancement through expert guidance and empowerment.

  • Data-Driven Growth Plan Development focused on measurable ROI.

  • Results-Driven Framework for continuous optimization and sustainable success.

The fractional marketing director provides a cost-effective solution for companies aiming to boost their marketing and drive growth. Marian Gomez Consulting, strategies for Hospitality, tourism and wellness

Executive Strategy Session | Full Day

$495

Designed for leaders seeking focused, high-impact solutions, this service provides direct access for critical decision-making and rapid problem-solving.

This intensive, 5-hour full-day strategic session offers a dedicated deep dive into your most pressing marketing needs and complex business challenges. It provides direct access to a seasoned Fractional CMO for immediate strategic insights, collaborative problem-solving, and the development of a clear action plan.

This targeted strategic service includes:

  • Customized Strategic Marketing Guidance: Address specific areas such as brand positioning, new product launches, service enhancements, market expansion, or any urgent marketing dilemma.

  • Performance Optimization Strategies: Develop tailored strategies designed for maximum impact, efficient resource allocation, and tangible results for your business.

  • Comprehensive Session Summary & Action Plan: Receive a detailed document after the session outlining key discussions, strategic insights, and precise action points for immediate implementation and accountability.

  • Intensive, Collaborative Focus: Engage in a highly focused, one-on-one strategic consultation session tailored precisely to your specific needs and objectives, ensuring all critical questions are addressed within this dedicated session.

Harness the power of over 16 years of global expertise in Luxury Tourism and Wellness Marketing. This Executive Strategy Session | Full Day is meticulously designed to provide strategic clarity, optimize your marketing performance, and deliver the breakthroughs you need to address your most complex challenges with the vision of a seasoned CMO.

What you will get during your 5-Hour Full Day Session:

  • Personalized Strategic Analysis of your current situation and goals.

  • Actionable & High-Impact Recommendations to drive immediate results.

  • Focused Problem-Solving for your key marketing and business challenges.

  • Resource Optimization Guidance for maximizing your budget and efforts.

  • Clear Next Steps & Implementation Planning to ensure momentum and accountability.