Strategic Partnership: Frequently Asked Questions
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01. What exactly is a Fractional CMO, and how does it benefit my brand?
A Fractional CMO is a high-level strategic partner who joins your C-Suite on a part-time basis. Unlike traditional consulting, we take full ownership of your marketing architecture, providing executive-grade leadership to drive business growth on a global scale. This model is ideal for brands navigating repositioning, global launches, or requiring a minimum commitment of 3–6 months for deep strategic immersion.
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02. How does the initial Strategic Diagnostic work?
Our complimentary Quick Scan (30–60 minutes) is designed to identify current challenges and define clear marketing objectives. Prior to the call, we review your website and social media profiles to ensure a high-value discussion. This session provides you with actionable insights and a clear path forward, whether you are a growing boutique hotel or an established global luxury group.
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03. We already have a marketing team. Why would we need your services?
We don't replace your team; we engineer their excellence. Internal teams often focus on daily tactics and may lack the executive bandwidth for high-level strategy or complex transitions. We provide the "Architect’s Blueprint" and mentorship, empowering your existing staff to execute repositioning or international launches with absolute consistency.
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04. What is the process to start working with you?
The path to market leadership is structured in four clear steps:
Quick Scan: A complimentary session to discuss your specific goals.
Personalized Proposal: You receive a tailored brief outlining the modular solutions for your brand.
Scope Definition: Upon approval, we define the roadmap, KPIs, and resource allocation.
Implementation: We proceed with strategic execution to achieve your optimization goals.
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05. How are your fees structured?
Our fees are designed to be flexible and adaptable to your business needs. We offer Project-Based Pricing for management audits and roadmap designs (typically 2-week sprints), and Custom Monthly Retainers for Fractional CMO partnerships. For leaders seeking immediate validation, we provide Intense Executive Strategy Sessions. Detailed quotes are provided following your initial diagnostic call based on project complexity and market scope.
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06. Do you work as a solo consultant or with a team?
We operate through a hybrid Senior Ecosystem model. While Marian Gomez provides executive oversight and strategic architecture, we deploy our in-house Social Media and Paid Media team for full-time execution, launches, and repositioning. Additionally, we leverage our Senior Outsourcing Network—including AI Engineers, Webmasters, and Headhunters—to design a high-performance machinery tailored to your brand’s specific needs.